Written by a well-known photographer's representative with more than 20 years of experience, this successful guide discusses specific and effective ways to build a marketing plan. Emphasis is given to how to find prospective clients and how to establish long-term relationships with them. Includes discussion of pricing, negotiating, the new media, and ways photographers can use the conditions of the current market to their advantage. "Piscopo's book is full of specific, practical information that takes into account today's difficult economic climate for commercial photographers. . . . Promotion pieces, portfolios, advertising, public relations, rates, reps, and the ethics of good business are just a few of the other topics covered in this excellent manual." --Popular Photography "As a veteran photographer's rep, author Piscopo knows what she's talking about. . . . With this book, you can get the benefits of Piscopo's 20 years in the business for less than $20." --Studio Photography "The thoroughness of this step-by-step approach is its greatest strength; even an experienced self-promoter would probably glean enough new information to give new life to his marketing efforts. . . ." --Photo District News

Both a practical business manual and a prized legal companion, this authoritative guide contains solid information and advice that songwriters and performers need to make it in today's competitive music industry. This updated edition covers current copyright law and protection, copyright infringement and how to avoid it, trademark law, business law for bands, the roles of bookers, managers, music publishers, and music lawyers, and the provisions of music publishing, management, and booking agreements.

This book helps musicians develop a stimulating relationship with their audiences--one that's refreshingly interactive, fun, and mutually rewarding. Tapping into the world of interactive music will magnify opportunities for producing original audio-visual combinations, different each time they are played, and for marketing music to new audiences worldwide. The book provides a one-stop reference manual for music enthusiasts of all levels, as well as for record producers, recording artists, business managers, entertainment executives, Web designers, and multimedia developers. This is the first book of its kind to divulge the specifics of making and marketing interactive music, from conceiving an idea to working with a record company to designing and distributing a finished product. Industry insider Jodi Summers details the vital steps in conceptualizing, recording, and storyboarding a piece of music, pitching to record labels, packaging and selling your enhanced CD as music and software, and the best tactics for marketing and distributing your music on the Internet and World Wide Web. The book includes case studies, sample documents, and interviews with more than thirty top recording artists and creative executives, including Thomas Dolby, Queensryche, No Doubt, Bush, Real McCoy, David Traub (MediaX), and Georgia Bergman (Warner Bros. Records).

This compelling collection of essays, interviews, and course syllabi examines how changing professional standards in graphic design have revolutionized the way design is taught, learned, and practiced. Forty-two top designers and educators talk theory, offer proposals, and discuss a wide range of educational concerns, from the dichotomies between theory and practice to the importance of mastering the traditional media of the field versus the need to learn new media and remain flexible in a changing world. Included are twenty-six essays; interviews in which such notables as Milton Glaser, April Greiman, Louis Danziger, and Sheila de Bretteville uncover how they acquired their knowledge of design and translated it into their careers; and a diverse and stimulating selection of course syllabi designed for the increasingly specialized needs of both undergraduate and graduate students. Contributors: Roy R. Behrens, Andrew Blauvelt, Max Bruinsma, Jay Chapman, Moira Cullen, Paula J. Curran, Louis Danziger, Meredith Davis, Sheila de Bretteville, Johanna Drucker, Lisa Fontaine, Geoffry Fried, Milton Glaser, Michael Golec, April Greiman, Sylvia Harris, Lorraine Justice, Jeffery Keedy, Julie Lasky, Christopher Lenk, Ellen Lupton, Victor Margolin, Katherine McCoy, Ellen McMahon, J. Abbott Miller, Sharyn O'Mara, Rick Poynor, Chris Pullman, Michael Rock, Katie Salen, Douglass Scott, Stephen Skaggs, Virginia Smith, Deborah Sussman, Gunnar Swanson, Ellen Mazur Thomson, Michael Vanderbyl, Karen White, Lorraine Wild, Richard Wilde, Judith Wilde, and Michael Worthington.

This book describes the principles of interactive marketing and offers effective strategies for businesses and individuals seeking to publicize, market, and promote their products or themselves on the Internet and World Wide Web. It is both a complete and practical explanation of the opportunities emerging online and a step-by-step guide to how small and large companies can use the Internet for effective promotion and marketing.

This upbeat resource book is full of encouraging advice to budding screenwriters on just how to prepare, submit, and sell their movie scripts. From structuring the plot and formatting the script to finding an agent and negotiating the best deal, this insider's information covers all the bases. Tips are offered for developing characters and storylines; using scriptwriting computer programs; sending letters to prospective agents; working with directors; getting along in the business; tapping into Web sites and workshops; and other sources of support for writers.

This is the definitive insider's guide to propelling forward in the worlds of theater, film, and commercials. Packed with both innovative strategies and practical advice, it covers how to: obtain the perfect headshot; prepare for interviews and auditions; select flattering monologues; create professional-looking resumes and cover letters; compose promotional mailings and videos; effectively network; produce an original play, video, or film; star in a one-person show; launch a theater company; and much more. The book includes interviews with more than fifty-five top directors, producers, casting directors, talent agents, personal managers, and publicists. It also provides essential contact information and savvy tips for networking both on- and off-line. The perfect pocket companion for today's working actor, Promoting Your Acting Career helps all actors build a dynamic and profitable career in show business.

This groundbreaking book presents in-depth analysis of new customer behavior and reveals how profoundly the Internet has transformed customers' demands. E-business strategists Laurie Windham and Ken Orton advise businesses on how to create successful online customer relationships and predict what will be required to capture the next wave of new consumer opportunities. Based on years of market research with thousands of e-customers, this timely book addresses: targeting emerging e-customer segments; building and sustaining customer loyalty; acquiring new customers; respecting consumers' privacy; developing sales and distribution channels; breaking through to new online markets; and understanding consumer versus business markets. The Soul of the New Consumer will empower executives, managers, and decision makers with a deep understanding of today's and tomorrow's requirements for e-commerce success.

by Michael Sedge. Market savvy, expert research, and first-rate resources combine to make this book the tutor that can take experienced photojournalists to new heights of success--while showing aspiring photojournalists how to begin their climb in a stimulating and rewarding field. This insider's look at how today's pros really sell their work details the powerful maneuvers they use. Step-by-step instructions tell how to establish a business, implement the latest research tactics, network with editors and other photo buyers, pitch to television producers, and expand business through lectures and teaching. Extensive sections in Internet marketing detail cutting-edge strategies for tapping into the lucrative photojournalism marketplace. 6X9, 224 pages; Softcover, 40 b&w illustrations, ISBN 1-58115-076-8.